I’ve been a member of Amazon Prime for over about 2 years now, and I was just thinking today what brilliant marketing it is. By paying a nominal yearly fee, I get free two day shipping, or really cheap next day shipping on everything I buy from them, but does it save me any money? See before I was an Amazon Prime member, I used to make sure that my Amazon orders reached the $25 minimum to get free “Super Saver Shipping” so I didn’t pay for shipping in the first place.
However now that I’m an Amazon Prime member, I find myself buying things on Amazon I would normally have gone to a store and spending not only my time, which is getting less and less, but in many cases more money. Now when I need to buy something, I find myself saying “Let me check to see if Amazon has it”, and if it does for the same or less price, I buy it there. What’s amazing is, a lot of the time, Amazon has it cheaper.