Since the very beginning, when met with an Atom or RSS feed, Google Chrome responds by rendering the XML as unformatted xml (unless your feed happens to have an XSL stylesheet like feedburner adds). One of the earliest bugs reported to Google is that this should not be, that it would instead be more friendly to invite the user to subscribe to the feed in a feed reader (like Firefox does) or render the feed yourself (like Safari does).
In the recently released stable Chrome 19, one of the new features is that instead of displaying the XML as unformatted xml, it fires off a view web intent instead. This may be a good first step towards making feeds friendlier to use. Instead of seeing a page the average reader doesn’t understand, they could be shown their own apps that they’ve installed. Continue reading →