April is here, and that can only mean one thing… practical jokes. Tuesday was April Fools day, and as usual, the jokes and pranks were out in full force. Some of them elaborate, some of them simple, and most of them funny. One of the more elaborate ones this year was a promotion done by the Nestle corporation.
Nestle had displays made up containing rebranded Butterfinger candy bars. The announcement on the display read that effective immediately Butterfinger candy bars are to be known as “The Finger” and to search the phrase in Yahoo to find out more. What was impressive is that the display actually contained a number of “The Finger” candy bars and they were giving them away for free. A great publicity stunt for April Fools day. Searching for the finger on April Fools day on Yahoo gave a link to a video on Yahoo! Video that outed the joke. It may be stupid, but at least I got a free candy bar out of it, as well as a chuckle (just for the record, I wasn’t fooled for a moment, it was obvious to me that it was a joke, though apparently some people thought they were serious).